Shrinkflation has struck again.
The lovely vegan Aldi sausage rolls, were miraculously held at the same price of £1.19 for years. They were tasty, they always cooked really well, and were enjoyed by meat eaters and non-meat eaters for so long.
Then shock horror, a few months ago they vanished from the freezers.
I checked every single time we went in there, and while other things disappeared and then came back there was never a sighting of the sausage rolls either on the shelves or on any of the shelf edge labels.
Then on Friday look what I spotted, stacked high filling a third of the top shelf of the freezer and being introduced as a new product ... sausage rolls.
But in a pack of two!!
Now that is a little bit sneaky if you ask me. They are still really good value for money as sausage rolls go, and hopefully they will be as tasty as before. I have opened the box and they do seem a little bit longer than they were previously and I will be trying them for flavour for lunch one day this week.
At least I guess this shrinkflation is blatantly obvious, there for all to see two instead of four. But one of my favourite sausage rolls is now 50p instead of it's original 30p, and that is quite a jump.
Although I guess, in the grand scheme of things, it's not the end of the world. 😄
Sue xx
it's happening with everything I am finding. Here in Canada in the Wal Mart we used to buy a six pack of bagels, then like you said with the sausage rolls they disappeared from the shelves, when they came back, there was only four in the pack, but at the same price as it was prior when there was six in a pack. Everything is rising in price......
ReplyDeleteWith your cooking skills, you could make and freeze some excellent chick pea, bean or lentil and vegetable pasties, individual pies, and pastry rolls, well within budget and made only with natural ingredients. There's a challenge.
ReplyDeleteI looked at the packets; the old saus
ReplyDelete-Sausage rolls were 240 calories, the new ones 380, so they are definitely bigger... assuming the calories aren't from thicker pastry!
DeleteSo cheeky, and if they were a good seller before why couldn't Aldi just leave well alone!
ReplyDeleteHope you find them just as tasty as the old version.
Alison in Devon x